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Daddy Yankee “El Cartel: The Big Boss”

discorama

mon 6/4/2007

 

Daddy Yankee is back – even if he never really left the scene.

The reggaetón crossover sensation known as El Cangri ("the boss") could be accused of overstating his return in the buildup to the release of El Cartel: The Big Boss given that many of his songs are still blasting on urban Latin radio. But how else could he follow up the trendsetting success of Barrio Fino, the multi-platinum album that introduced the genre to mainstream American audiences if not by going bigger? Much bigger.

On El Cartel: The Big Boss, everything is larger-than-life: from its militaristic concept to its seemingly unending list of collaborators and radio-friendly "singles," this sequel is all about taking it to the next level – over and over again.

It takes bravado to want to be so many things to so many people – and that's a quality Daddy Yankee – aka, Raymond Ayala – does not lack. On this critical second coming, the 30-year-old from Rio Piedras, Puerto Rico, strikes an awesome pose with lyrics steeped in the rhetoric of a dictator. On the squelchy and bombastic Mensaje de Estado (akin to a "state of the union" address), he goads:

El boss no falla
denme batalla ...
Se paraliza el mundo cuando hablo
no le temo a las tropas del diablo.

The boss doesn't fail
bring me to battle...
the world stands still when I speak
I don't fear the devil's army.

On more than a few tracks, Daddy Yankee is fighting a war with anyone who might try to take over his premier status, relying primarily on his rapid-fire flow – which sometimes threatens to go out of control – to fend off any MC's wishing to challenge his rule.

That's not to say El Cartel is a defensive maneuver: no doubt aware of the rumors regarding the death of reggaetón, Daddy Yankee is venturing into new territory – mostly, pop. The salsa of "Ella Me Levanto" is not far from Los Van Van while Todos Quieren a Raymond unashamedly displays a heavy Eminem influence – just as its title coyly hints at El Jefe's imminent arrival as an American pop icon. Covering all his bases, "El Jefe" even makes a curious play for the underground – the dance floor – with the techno freak-fest Who's Your Daddy; a foamy, snare-popping banger ala the latest from DJ Nelson. (Fans of Héctor "El Father"'s ode to modern love "El Teléfono" can rejoice – Daddy Yankee's version is called "El Celular.")

That impulse to please all parties is even more obvious on the slow-rollin' Bring It On, featuring Senegalese R&B revelation Akon and an arrangement which could be this summer's bid for "California Love". There's even more clever pop on Plane to PR which leads with the Black Eyed Peas' will.i.am and proceeds to make a pitch for interracial unity over a bed of balmy synths and pointy beats. On the Mediterranean Papi Lover, the main melody is expertly traced by a finger piano as the breathy Pussycat Doll Nicole Scherzinger takes over.

If you're wondering which of the album's 21 tracks comes closest to the intensity of his break-out hit La Gasolina, you've probably already seen it: Impacto with Fergie and produced by Scott Storch comes roaring out of the gate with a crisp melody, cascading vocoder lines and a steady climbing crescendo that doesn't waste Fergie's signature stylings. (It even manages to salvage the callback "wind it up.")

There's no doubt that this is Yankee's most accomplished effort to date. It may not be the album of the year, but its sheer momentum – and perfect timing – will easily make it the soundtrack of the summer.

 
 
 

what do you think of the record? is Daddy Yankee evolving? which song will be the most popular?

62 responses to “discorama: Daddy Yankee “El Cartel: The Big Boss””

daddy yankee is so hotttttttttttttttttttttttttttt$$$$$$$$$$$$$$$$$$$$$

Anonymous's picture

baby girl

(c-vill)

6/5/2007

DADDY YANKEE UR DA MAN!! THERE IS NO OTHER REGGEATONERO LIKE U!! DON OMAR IS JUST A WANABE, UR DA REAL KING OF REGGEATON!!!

Anonymous's picture

Juan Carlos

(Clinton)

6/5/2007

DADDY YANKEE U HAEV THE BEST REGGAETON. THIS WILL BE THE BEST LATIN ALBUM OF THE YEAR.

Anonymous's picture

Voltage90

(San Pedro Sula)

6/5/2007

OH my gos u r
the bomb the
song w fergie
is awesome
I love yu and ur
my lil baby i
Listen to all
ur songz u r so
F****n fine ur wife
i dumb y note valora
I would if u wer my
baby! I LOVE YA

Anonymous's picture

Marina

(Columbus Ne)

6/5/2007

HEY DADDY YANKEE UR SONGS ARE SO GOOD I LISTEN TO THEM LIKE EVERYDAY I WOULD DO ANYTHING TO COME TO ONE OF UR CONCERTS!!!!!!!! I LOVE U

Anonymous's picture

nicky

(alabama)

6/5/2007

well i just bought the c.d like 30 mins ago and i really like the song ella me levanto #6 and the orignal impacto sin fergie(I HATE HER)!!!!!!!!!!!

Anonymous's picture

mimi

(san antonio,texas)

6/5/2007

MY FAVORITE SONG IS 'PLANE TO P.R' THAT SONG IS F***ING TIGHT!!!!!!!

Anonymous's picture

StUttErS

(PLAYA LARGA, CALI)

6/5/2007

this CD is wack.
I give it a C for trying.
The fact is that it only has about 2 or 4 songs out of 21 that are worth listening to.
Thats the music industry, its harder to come up with an album that can surpass the previous one. Barrio Fino continues to be his all time best.

Anonymous's picture

gio

(San Diego 619)

6/5/2007

Daddy Yankee es el cangri de mi corazon.
Por que, yo soy La Cangri de su corazon.
Daddy :)I love you holla at ya gurl:)
You Know Who it is Mou`

Anonymous's picture

La Cangri

6/5/2007

I Love U, DADDY YANKEE!!!!!!! ur CD is so HOT, like U!!!!!!!! ;)

Anonymous's picture

Stephanie Blanco

(North Lauderdale, Florida)

6/6/2007

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