mun2, Pepsi and Yahoo! Telemundo launch "Pepsi Musica"

MUN2 , PEPSI AND YAHOO! TELEMUNDO TEAM UP TO LAUNCH
ALL-NEW “PEPSI MÚSICA” SHOW, A BICOASTAL, MULTIPLATFORM AND INTERACTIVE PRODUCTION

Weekly Two-Hour Live Show Debuts on mun2 on February 1, 2008 with Enrique Iglesias

Miami, FL – January 28, 2008 –mun2, the preeminent voice for Latino youth in America, has joined forces with Pepsi and Yahoo! Telemundo to launch an all-new version of “Pepsi Música,” a bicoastal and multiplatform production highlighting the best in music, lifestyle and youth culture. Featuring live musical performances, celebrity guests, user-generated content and a weekly video countdown with today’s hottest English and Spanish-language videos battling for the top spot, the show will bring viewers non-stop interactive entertainment.

The mun2 premiere of Pepsi Musica on February 1, 2008 will feature international superstar Enrique Iglesias and Venezuelan singer-songwriter Jeremias. The weekly two-hour show will be produced live from mun2 studios in both Miami and Los Angeles and shot in front of a studio audience.

"The bicultural youth space is at a tipping point, and mun2's partnership with Pepsi and Yahoo! Telemundo on a show of this magnitude is a great indication of the potential of this marketplace and mun2’s ability to reach it in a culturally relevant way," said Alex Pels, general manager, mun2. "We're excited to grow alongside this evolving audience by creating a show that will engage our viewers on all levels with interactive and exciting content that defines today's bicultural youth."

”Pepsi Música is going to be bigger and even more exciting this year with the help of mun2 and Yahoo! Telemundo,” said Gustavo Perez, director of multicultural marketing, Pepsi-Cola North America. “This show is really for the fans and now there will be a number of opportunities for them to shape the look and feel of each episode.”

As part of a 360-degree multi-platform strategy, the show will also have a presence on sister network Telemundo, with a customized “Pepsi Música” segment set to air within the Telemundo programs “Nitido” and “Cine Nuestro.” In addition, through a strategic partnership with Yahoo! Telemundo, mun2 viewers will be able to directly influence the program’s content by visiting www.pepsimusica.com where they can vote for their favorite videos and submit user-generated content via mobile and web.

Pepsi will re-launch the Pepsi Música experience on Yahoo! Telemundo, accessible at pepsimusica.com. The site will feature the weekly Top 20 videos and various social components that will allow users to vote for their favorite music videos, add new artists to the countdown, comment on the weekly show, and submit images or video clips for broadcast. The site, set to launch January 30, 2008, will also feature media-rich entertainment such as the Pepsi Música video player with clips and music videos seen on the show and the Pepsi Música radio station with streaming play lists. The Pepsi Música “Question of the Week” and the “Viewers Choice Web Poll” will further converge on-air and online content and commentary, encouraging daily online engagement.

“Pepsi Música is an integral part of Yahoo! Telemundo’s music offering and we are excited to be able to build upon our successful four-year relationship with Pepsi to provide our users with a more engaging and interactive way to experience their favorite music,” said Adam Chandler, executive director, U.S. Sales,
Yahoo! Hispanic Americas. “Together with mun2 we are also able to deliver a comprehensive cross-platform advertising solution that allows Pepsi to follow the consumer as they migrate between mediums, particularly significant because half of online U.S. Hispanics already go online while watching TV*.”

“The all-new Pepsi Música is a perfect representation of the marketing partnership approach mun2, Telemundo and Yahoo! Telemundo communicated during this year’s upfront,” added Joe Bernard, VP of mun2 Sales. “We worked closely with Pepsi to create a program that engages our young Latino market with TV, digital, marketing and retail touch points.”

Set to air each Friday from 5 to 7PM EST, Pepsi Música will be hosted by a bilingual host and feature a guest DJ, which will soon be announced. The show will be centered on a top 20 video countdown, and also feature news segments, entertainment trivia, artist profiles, video premieres, and in-studio contests and giveaways.

About mun2:
mun2 is the preeminent voice for Latino youth in America. Launched in 2001, mun2 was the first national cable network to offer bilingual programming for young U.S. Latinos. mun2 is a multiplatform youth entertainment network that offers authentic content that reflects the lifestyle of the fastest-growing segment of the Hispanic population with original, relevant and cutting-edge programs in proven genres including music, movies, sports, fashion, and social activism. The network, which reflects emerging trends in all areas of pop and youth culture that are endorsed by its bicultural audience, is available nationwide on digital and analog cable, satellite and free television. mun2 is distributed to over 17 million U.S. TV households and is the first-ever Latino youth-oriented cable network to have full subscription to the Nielsen Hispanic Household Index measurement service. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.

About Pepsi-Cola North America:
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

About Yahoo! Telemundo:
Yahoo! Telemundo (http://www.yahootelemundo.com), is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc., and is a leading online media and services community for Hispanic consumers in the U.S. This comprehensive and engaging online community for U.S. Hispanics brings together Yahoo!'s leading technology, Internet tools and services with the online assets and original television content of Telemundo, connecting the U.S. Hispanic community to their passions, their communities and the world's knowledge.

*Released in March 28, 2007, Conexión Cultural/Connected Culture is a study of U.S. Hispanic, Media and Technology conducted by Yahoo! Telemundo and Simmons Research.

Media Contacts:

mun2
Tanya Lopez
(818) 622-4095
Tanya.lopez(at)nbcuni.com

Pepsi
Nicole Bradley
(914) 253-2964
Nicole.bradley(at)pepsi.com

Yahoo! Telemundo
Lourdes de la Torriente
(305) 663-8334
Lourdes(at)delagroup.com